Gansu Publishing Industry Development Thought And Development Countermeasures Study

With the improvement of people's material life, and cultural needs becomes more and more high, various publications increasingly become people to social life indispensabale daily necessities, this makes the publishing activities of Chinese social areas of influence will further in-depth. Publishing industry in culture industry, become the proportion of shape a better rising hearts and important fronts for spreading advanced culture and spread information, an important carrier of entertainment, become the measure of a national modernization degree of important symbol, became the various countries' soft power and an important part of comprehensive national strength. Can say, the publishing industry is full of vitality and vigor of the sunrise industry. "Therefore, the development of publishing industry, has become the deepening of reform of the cultural system and establish overall market economic system, the implementation of national strategic adjustment of the economic structure is one of the very important segment.In the background of economic globalization, driven by the internationalization of Europe publishing power operation trend is strengthened, accompany have arisen unprecedented publishing centralization, diversified, and the digital trend. Some in the publishing industry developed countries, in the present financial crisis big situation, will become their publication industry pulling the economic development of a country important industry.The publishing industry in China has double attributes, on the one hand, it has the spirit connotation of superstructure attributes; On the other hand will see and the carrier of spirit connotation of product commercial properties. The publishing industry's development is inseparable from the government management, domestic publishing industry in the government's guidance is comprehensive restructuring, through the system reform and technological progress ascension publishing industry competitiveness, comply with national news publishing industry development planning, deepening the reform and continuous improvement. In recent years, publishing industry are comprehensively to digital high momentum, comprehensively to intensify into digital technology and Internet technology as the core of the production and dissemination of culture, improve and transforming traditional publishing mode of production, dissemination way and mode of operation, extend the industrial chain, promote the adjustment of industrial structure, upgrade published, to realize the transformation from tradition to modern. In order to promote the publishing industry in gansu province in the new round of industrial upgrading and competition seize the opportunity, make great efforts to improve the publishing industry's brand influence in gansu, improve industry management level, and achieve social benefits while to create greater industrial economic benefits, must realize all-round gansu publishing industry intensive, scale, incremental, leapfrog development, promote the further development of the publishing industry in gansu province.