The Question And Countermeasure About Development Of China's Publishing Industry In A New Situation

The publishing industry is a quite special sector. On the one hand, it undertakes a sacred mission to accumulate culture and hand down civilization, taking responsibilities to arm the people by scientific theories, to instruct the people by right public opinions, to foster the people by lofty spirit and to inspire the people by excellent works. It owns an attribute of ideology greatly. On the other hand, the products of it, the publications, have general attributes of commodities as the carriers of spiritual works. Their emerging is to meet the growing demands of people's consumption of spirit and culture. Only by exchange can their values and their roles as the spiritual carriers of political and cultural missions can be materialized. Therefore the products of publishing industry are commodities with special attributes. In the thesis, guided by the scientific concept of development, the author simply describes the research background, present research situation both at home and abroad, basic methods of practice and study, analyzing frame and main contents of the thesis; the author also summarizes the concepts and features of publishing sector and publishing industry, discussing features of modern publishing industry; analyzing and studying the current situation of the development of publishing sectors in major western countries and discussing their characteristics to offer references for the development of the Chinese publishing industry; researching the development of publishing sector in China and analyzing its policies and history to understand what stage the Chinese publishing sector is at and the characteristics of its development; unveiling the factors which may impact the development of publishing sector in China by facing the more and more fierce competition in the Chinese publishing sector in the era of socialism marking economy, the big challenges of hi-tech and network informatization and new circumstances caused by China's entry of WTO. Meanwhile the author uncovers the challenges and opportunities of the development of Chinese publishing sector under the situation of globalization of the world economy; studying, exploring and demonstrating the policy orientations and measure analysis of the Chinese publishing sector. Finally the author points out how to regulate the industrial structure and innovation of industry system of the Chinese publishing industry and put forwards the policy formulating in order to support the development of the Chinese publishing industry.