The Development Of The Digital Publishing Industry In Beijing: Current Situation Problems And Countermeasures

The readers’ reading habit and mode have had earth-shaking changesalready with the flying start of the internet technology. Publishing industry andmodern technology to accelerate integration, and digital publishing hasobtained unprecedented attention. The digital publishing of Beijing is onnation’s leading possessing rich publishing resources, talented person andactive market, forming comparatively large industry size, which has became thevane of Beijing’s publisher, meanwhile providing some referenced value for thedigital publishing.<<The news publishing industry during "the Twelfth Five-YearPlan" development planning>> demands to comply with the trend ofnumeralization, informatization, and networking, propel transition and upgradeof publisher, push on the development of digital publishing well and rapidly aswell. Therefore, it will play a leading role to the digital publishing of our countrythrough systematically researching the digital publishing of Beijing. By stating agood many advantages of the development of digital publishing in Beijing, thisarticle concludes the experiences and lessons of the developing digitalpublishing of Beijing in the recent years, finds the problems existed in theBeijing’s digital publishing from the aspect of policy, all right received, talentedperson and so on, also propose countermeasures on the sides of governmentfunction and industry, simultaneously continues on seeking the sustainablemode of Beijing’s digital publishing based on the research of pioneers.