The Problems And Countermeasures Research Of Mobile-terminals Publishing In China

The 21 st century is an era of information explosion,an era of science and technology explosion.People’s life style and consumption patterns in the era spring tide quietly changing. As more and more frivolous mobile,digital,portable,mobile has become people to consume and life service selection.The same is true of the publishing industry.Traditional publishing form by the digital tide impact,the new published form emerge,publishing industry presents a numerous and complicated competition situation of the schools of thought contend.Among them,the Mobile-Terminals publishing with the progress of hardware technology and reader’s reading habits change gradually become a mainstream way of publishing.Mobile-Terminals publishing is a new form of publication,it means the content suppliers enable to sell script,text,images and other forms of digital information,to the users who take the Mobile-Terminals publishing as reading terminal equipments through a wireless network.With the growing popularity of the commercial 3G,4G network, as the rapid development of the Mobile-Terminals publishing provides a good external conditions,combined with the hardware technology progress as well as the traditional publishing units start attaches great importance to the content of the digital publishing market brought about by the large number of quality resources,Mobile-Terminals publishing has hopes to become a 21 st century the most potential for development of digital publishing form.The growing popularity of the Mobile-Terminals publishing in technology is great changes have taken place in traditional publishing forms,it is the spread of digital information content is no longer bound by carrier and binding,giving content product transaction behavior of great freedom,subverts the traditional publishing consumption process. Therefore,Mobile-Terminals publishing in the publishing industry to bring fresh blood and huge energy at the same time,also brought the impact of disruptive,industrial structure,operation pattern,interests,and even publishing concepts are emphatically xinda reshuffle.Thanks to the development in the field of digital publishing in China started late,relative to Europe and the United States developed countries are still in the primary stage of development,therefore in the policy guidance,market management,technical specification is still not perfect enough.How to find and solve these problems,and promote China’s Mobile-Terminals publishing industry sustained,rapid and healthy development is the main content of this study.Therefore, this study will from the dual aspects of theory and reality to study Mobile-Terminals publishing industry in China. First of all, in theory, inductive extract published the concept and characteristics of mobile reading terminal. Then through to the domestic present situation of the digital publishing and Mobile-Terminals publishing market investigation, analysis of Mobile-Terminals publishing industry is summarized in the industrial chain, market operation, content, size, and the problems existing in the technical specifications, etc, and through to the Amazon, Apple, the new Internet business model success stories such as reference, put forward the related industry of our country has a feasible countermeasures and Suggestions.