Problems And Countermeasures Of China's Book Publishing Industry

The books publish industry is a new economy increase point in contemporary world. Its position and function in synthesize national strength competition becomes more and more outstanding. In our country, the books publish industry is always the battlefield to propagate the Party's thought, the basis carrying for advanced culture and the important part of national economy. It plays an important role in the course of market economy development.In the past 20 years since reform, the books publish industry has made a lot of achievements. But at the same time there are also many problems, which seriously obstruct its development. The old publish principles causes the book species out of balance; the behind marketing principles affects the reasonable price and effective propaganda; the imperfect personnel troops can't supply good intelligence guarantee.In new historical period, the books publish industry is facing more opportunities and bigger challenges. We need to well know all kinds problems that exist, analyse them thoroughly and find the solution. This thesis bases on reality and starts from selected titles plan, marketing, famous brand's building, effective propaganda, use of authors and staff cultivation, etc, to look for the development strategies.This thesis combines theories together with fulfilment, adopting the inquisition research and analyse to synthesize, induce to deduce methods, make use of large quantity practical examples to launch the argument.The thesis includes three parts totally, 35,000 words, 3 figures, 3 tables...