Current Situation And Countermeasures Study Of Book Publishing Of Gansu X Press

The party’s seventh session of the Sixth Plenary that culture building elevated to the strategic level of the party and state research and deployment of prosperity and cultural creation and production, it is necessary to establish an awareness of, and comprehensively improve the quality of cultural products. The General Office of the State Council issued "on further support economic and social development in Gansu, identified the goal of of Gansu" building cultural province ". Gansu culture is profound, rich cultural resources, cultural celebrity men, is an important cultural treasure trove of resources of the Chinese nation should seize the unprecedented historic opportunity, some in publishing reflect the will of the state, the heritage of Chinese civilization, the spirit of the age on the fine handed down as.To this end, for status of Gansu×Press, by the large-scale development of the western region of historic opportunity, make great efforts to adjust the published structure, re-publishing resources bigger existing publication highlights, cultivate new publishing economic growth point, so as to achieve Gansu×publishedthe purpose of the industry leaps and bounds.To promote cultural development and prosperity of the background, Gansu×Press, for example, in-depth publishing unit of field research, a lot of looking at the data to fully grasp the truth on the basis of its analysis of the competitive market environment, SWOT analysis and4P marketing mix theory, literature, comparative analysis, questionnaire survey and other research methods, ideas, product structure, institutional mechanisms, funding support, personnel security Gansu×Press Book publishing the status quo to do an in-depth analysis, strengthen organizational leadership, quality book production planning mechanisms play to the advantage of local resources, and doing fine and do a good job of the boutique publishing project, innovative talents mechanisms, management mechanism, enhance the boutique publishing executive power development force, increase investment, optimize operational mode aspects, combined with the publication of the actual situation of Gansu, Gansu Province boutique book publishing an effective way to study. To can Gansu×Press Book publishing the status quo innovations provide useful thinking.