The Theoretical Consideration And Countermeasures Of Transition On China’s Publishing Industry

In recent years, with the rapid development and advance of economy andtechnology, people’s living standards and quality has been greatly improved.But there is no denying that the rapid development has brought to someunprecedented challenges: ecological imbalance. In the process of ecology toget increasingly perfect, some scholars began to draw an analogy betweenindustrial systems with the natural environment, attempting to make somechanges of industrial ecological system in order to realize the industrysystem’s green and sustainable development. Then industrial ecology arises atthe historical moment.At present, the publishing industry in China has been basically completedenterprises, entering a "post-conversion" era and experiencing anunprecedented and a full range of transformation. However, serious problemsin ecological imbalance of the publishing industry, do not only hinder thecomprehensive transformation of publishing industry in China, but also hinderits sustainable development.Therefore, the process of realizing publishing comprehensivetransformation also can be regarded as the process of industryecologicalization. The publishing ecological environment has been payattention by the scholars, though there are relatively less domestic researcheson it now. To study and analyze from the perspective of industrial ecology tothe transformation of the publishing industry, can not only put forward arelatively new research perspective, it is also of vital significance to thesustainable development of the publishing industry in China.This paper is divided into seven chapters, making an all-around study onthe publishing industry transformation from the perspective of industry ecology.Based on previous researches on publishing, the author put forward the related concept of publishing ecology, making an analysis and study on theconnotation, power factors and restraining factors by combining theory andpractice. At last, we also put forward the corresponding countermeasures toresolve the problems, hoping to make some small contributions to thepublishing industry comprehensive transformation in our country.