| Internet technology popular today, the living environment of the media industry has undergone profound changes. On the one hand, the traditional newspaper experience turning point, significantly affected by the impact of new media, a significant decline in advertising market share. On the other hand, microblogging,letter, news clients and other rapid development of new media, web-based platform for information flow generated by interleaving the stream of public opinion,increasingly frequent interaction. In the current paper media have faded background,the future of competition in the media, the Translations of media based on media convergence will be the main battlefield.In this paper, the People’s Daily Press Group, Shanghai Newspaper Group,Henan Daily Newspaper Group 3 news client as samples intended to analyze the development of newspaper industry in transition in the Translations of media content production model, that come to explore the Translations of media content, how innovative content development, traditional media and how to realize the depth of the Translations of media content of cooperation, human resources, and other aspects of the terminal, so as to realize the newspaper win the living space in the transition.The study found that the current content of the client more news from traditional media, the advantages of traditional media content still dominant; new technology,integration of new means of use has become an inevitable trend; the economic base determines the superstructure, with strong economic strength based media reform experiment also has inherent advantages. Also proposed to reflect that the traditional media need to get rid of system defects, news client still needs to strengthen copyright protection and clear, content producers to combine and profit, market penetration is low need to strengthen the brand positioning, further breaking down the traditional media still thinking set, pioneering and innovative. |
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