Our Country Newspaper News Production Strategy Research Under The Condition Of Social Media

With the rapid development of Internet, represented by BBS, micro bo, micro letter thriving social media, the traditional newspaper survival and development of an unprecedented threat, competition intensified. Newspaper reading rate reduces, reduces the impact of the new technology, media of circulation, have forced it to adapt to the situation, adjust and change. In nowadays, social media open up a new mode of news transmission. It is not only a form with traditional newspapers and axle and the media, but also the value of a participatory and interactive transmission carrier. Social media boom also affects newspaper news production process. In view of this, under the condition of social media newspaper news production strategy research is necessary. First of all, through content analysis, comparative analysis, case analysis research method, for defining the relevant concepts, and compared the differences of social media and newspaper news production, as well as the social media’s influence on the newspaper news production; Followed by analysis of the status quo and problems of China’s newspaper news production performance, and timely use of journalism and communication in the process of the classical theory such as McLuhan "medium is the message", "agenda-setting" theory of mass communication, this two part discusses the strategies for the rest of this article research provides the context and perspective; On the basis of the content analysis of social media, newspaper, the news production of three main objects more than hundreds of literature review and analysis of related influential and representative cases at home and abroad to be selected, such as the People’s Daily, xenia daily, henan daily, the Beijing news, the Beijing times, the New York times, the Chicago BBS, such as nearly 10 newspapers, and finally, focuses on the newspaper news production strategy in our country, from newspaper news production content, transmission channel, main body, audience participation, five aspects inherent advantage, sums up the methods and paths of the can be used for reference in the newspaper.