The Research On Cross-platform News Production And Communication Of Beijing Daily Newspaper Group

With the rapid development of Internet and new media technologies,great changes have taken place in the media environment and public opinion.Faced with the pressure of readers' loss and decline of influence,the provincial party newspaper group took advantage of the situation and began to merge and transform.Beijing Daily Newspaper Group has made changes in the news production and dissemination,and promoted the convergence by original new media projects.This has certain model significance for other provincial party newspaper groups.This article selected the Beijing Daily Newspaper Group as the representative of the provincial party newspaper group's integration and transformation,and focused on the changes,existing problems and improvement countermeasures of cross-platform news production and communication.Through in-depth study of typical samples and discussion of their transformation practices,I can enrich the theory system of integrated news research,and provide reference and thinking for other media of the same class,and help transform the party newspaper group's news practice.The study focused on the changes of Beijing Daily Newspaper Group's cross-platform news production and communication methods,and analyzed the problems that still existed in the process,and proposed improvement measures.The study found that the political need to create a new type of mainstream media,the need to safeguard specialized news production news,and the need to achieve increased market value of newspapers were the main driving forces behind the Beijing News Group's efforts to promote cross-platform news production and dissemination.The study found that in the cross-platform news production process,Beijing Daily Newspaper Group reformed the process of interviewing and editing,and opened up the content supply channels of print media and new media platforms.The reporter undertook the task of supplying content for both the paper media and the new media,and built new media products in the form of studio.The editor grasped the Internet language and content production logic,formed the temporary project team,and completed the integrated media products.In the cross-platform news communication process,Beijing Daily Newspaper Group accurately positioned the platform type.The information was released hierarchically,the mobile platform was fast,the paper media was full,the vertical new media was deep.Focused on the operation strategy,from content platform to integrated platform to meet users' content,social and service needs,enhance interactivity,and innovate news presentation mode.At the same time,Beijing Daily Newspaper Group's cross-platform news production and dissemination process has some problems.The media is closed,and the vertical bureaucratic department structure is not conducive to the integration of production;there is a gap between different internal media organizations,there is no collaborative production model;the integration skill of reporters and editors has been improved slowly;technicians have been absent from the integration of production and communication processes.In response to these problems,this paper proposes solution strategies that shift from a traditional audience view to a user-centric user view;establish a cross-platform content supply system,allocates resources internally,and int roduce users' collective intelligence;and assist journalists in the concept and skill level through supporting training,and through the use of economic incentives to mobilize the enthusiasm of reporters and editors to participate in the transformation;through the internal selection,external recruitment to introduce the technical personnel into the news p roduction process,and cooperate with the journalistic institutions to cultivate the composite talents who understand the news and understand the technology.