The Building Of The New Media Ethics In The Extensive Spread Age

Engels had said:'' Every industry, has its own moral." News communication is no exception. Throughout the domestic and foreign media professionals and news media's performance, News communication ethical problem is underline. Practice proves that news communication is not only a moral, but also influence the construction of social morality. News communication has an interaction with the social moral.This paper tries to have a reach of the news media ethics in the background of the extensive spread age. Based on the view of Marxism, traditional Chinese philosophy, ethics principle as well as the social reality. Finding out the convergence between Marxism, traditional Chinese philosophy, ethics principle through the analysis of the typical social reality. Then the reaching is based on the view of the media ecology, and learn from the relationship betweenthe traditional Chinese idea of "getting" and "paying".The purposes of research first of all, using the ethical principles to reach the ethical relationship between discriminator and audience, discriminator and discriminator, audience and audience as well as the media. Preferring to lead to open up the field of study, thinking and a certain extent.Second, providing reference information for the news media to improve their public credibility, for a newspaperman improve the ideological and political quality and professional ethics, for audiences to raise their own media as well as of theories .Last but not the least, Providing effective path for the framework of the new media moral construction.