An Examination Of Communication Applications Of Government’s Social Media

Over the past years, the use of mobile social media has grown so popular that it becomes a new means for civilians to communicate political affairs. The many strengths of mobile social media lends it to become the main source for the public seeking information. Data shows social media is gradually evolving into a mass communication tool, with prominence rivaling that of the traditional media. This growth of social media prompted the government to engage in social media communication. Commenting and participating in political issues online has become a trend of this century, especially for nations seeking political democratization reforms. Social media communicating political affairs has become the latest trend in governance and public service.This study analyzed the positive and negative effects of social media use on government activities by examining the communication medium, strategies, and ideas as observed in case studies and data collected from various national government institutions. Theories of sunshine government, public relations and public service are utilized to explore how the government should manage public relations through social media and improve communication with the public. Special focus is placed on how "good governance" can be enacted while renovating management style and improving governmental communication mechanism in the age of social media. This paper may contribute to future reforms in the government’s communication model and foster the development of "good governance" infrastructure in a harmonious society.