A Study On Guiding Crisis Of Government Network Public Opinion From The Perspective Of Media

The emergence of the Internet is considered to be one of the greatest human basic scientific and technological inventions in the 20th century, the Internet has covered nearly two-thirds of the world’s countries and regions, the number of Internet users are more than 2 billion. In China use the Internet transmission of information data has become part of everyday life. Today, more than 600 million Chinese Internet users, search engines, BBS, social software, and communications have developed rapidly in China in a timely manner. Internet users surfing the Internet information, your comments, since the advent of the era of media, bringing them into a new era of information dissemination. Such an efficient information communication platform, make public opinion was born from here, the interests of the people of the realistic social conflicts and contradictions will be reflected through the media platform. With the development of the media, some of the most sensitive events, spread through the Internet to the media, can rapidly form a network public opinion, if not correct guide will be derived into network public opinion crisis. The government since the media age, the network public opinion to guide the management is imminent. Government departments to deal with the media, we use the media platform to help us to carry on the public opinion guide work, quick and efficient way of dealing with network public opinion crisis event, establish a good government credibility is a place in this article to discuss.Under the direction of this study is analysis since the media age the government how to guide the network public opinion crisis and response. As well as the interaction between the government and the media, for the government to guide the network public opinion crisis under since the media age provide specific means and methods. This article from the five aspects of the media era under the government network crisis event study guide and response. First chapter, an introduction part is mainly about the research of this paper the background, research significance and the domestic and foreign were summarized for the media, network public opinion crisis research. The second chapter, mainly elaborates the related concepts and theoretical basis. From the definition, characteristics, related media media platform and network public opinion characteristics were analyzed. Also introduced the relevant theoretical basis, management theory, public crisis management theory and agenda setting theory. The third chapter is through the introduction of two typical cases from the media of the network public opinion crisis is analyzed, the cause of the network public opinion crisis, development cycles and features are made a detailed research and analysis. In the fourth chapter is about the media to society, after analyzing the transformation of the government, the influence of the traditional media and the public. The fifth chapter, the advance in crisis event handling way, as the main line and approaches from the particularity of the media and the government’s strategy to build of traditional public opinion to deal with since the media age under the government guide the strategy of network public opinion.