Research On Government Network Public Opinion Guide

The Internet has become a vast number of people express emotion, feeling andan important channel of communication platforms. Internet forums, communities,blog, microblogging, letters and other new media, deeply affected public opinion,which in turn affects all aspects of society. As of December2013, the number ofInternet users in China reached618million, in2013nearly54million new Internetusers, Internet penetration reached45.8%.With the accelerating pace of development of the Internet and the popularity oflarge-area, network media has become one of the form of government can not ignorepublic opinion, but also an indispensable social force. Network of public opinion tothe government at all levels has brought new opportunities and new challenges, itspositive function is powerful, no doubt, but some people with ulterior motivesnetwork fabricate political rumors, false information, the opportunity to maliciousspeculation, confuse right and wrong, discredit the image of the party and thegovernment, the impact on the country’s political stability and unity, endanger thesafety of ideology, serious damage to the government’s credibility and authority. Thedifficulty of the government to effectively control the network has significantlyincreased the negative impact of public opinion, the difficulty of managing the socialand ideological management is growing.In the Information Age, Party committees and governments at all levels shouldattach great importance to accurately grasp, effective use, give full play to thepositive role of the network of public opinion, and actively guide public opinionoccupied the commanding heights of the network, a good network of public opinionbe positive guidance, to promote social science development of a strong network ofpublic backing. Therefore, how to effectively guide online public opinion is thecurrent party committees and governments is an important and urgent task. In thispaper, Anyang City guide online public opinion research as " reference " guide publicopinion on the actual network analysis research. Government elaborated theoutstanding problems in practice and practice to guide public opinion in the presenceof the network, based on the practices and issues, put forward some countermeasuresand suggestions to the government to rationalize the network effectively guide publicopinion, and public opinion to guide governments at all levels to carry out network work more realistic.Paper is divided into five parts, the first part is an introduction. Describes thebackground and purpose of the research, innovative ideas literature review, researchmethods and structures as well as ideas and deficiencies of this article; second part isthe rise and development of a network of public opinion; third part is the publicopinion of the need for the government network boot; the fourth part of thegovernment network of public opinion to guide major initiatives and issues; fifth partof the government to guide online public opinion countermeasures.