Study On The Industrial Structure Adjustment Of Chinese Publishing

Since the 1990s, tremendous changes have taken place in development environment in China's publishing industry: accession to the World Trade Organization, foreign publishing companies'entrance by roundabout way has brought great competitive pressure on China's publishing industry. Information technology created a new technological environment for the publishing industry, and so on. China's publishing industry has taken appropriate measures to respond to new opportunities and new challenges, such as setting up publishing group and accelerating the pace of new technology applications, and so on. However, many deep-seated problems in the constraints of China's publishing industry have not been effectively resolved, it need to deepen the reform further, and promote institutional mechanisms and management innovation.This dissertation is based on concrete study. Documentary research and content analysis are applied to describe and reveal the developing track of the nation's publishing industry; qualitative and quantitative analyses are used in a detailed examination of the status quo of the publishing industry; analogy, inductive and deductive methods are used to draw out the developing line and strategic choices in reality of the industry.The first chapter analyzes the background and significance of this thesis, makes an carding and commentary of domestic and international research status, and expounded on the main content and research methods. The second chapter is the part of the theoretical supporting this thesis, and analyzes the main contents of the industrial structure, the properties of the publishing industry and the basic characteristics and the publishing industry's structural elements, and its basic theory are reviewed. The third chapter analyzes the restructuring of the history of the publishing industry, the main problems and the reasons for a detailed analysis. In addition, it analyzes the U.S. financial crisis on the impact of the publishing industry. Chapter IV analyzes the structure of the western developed countries status of the publishing industry, and its comparative analysis; In addition, it analyzes the two previous financial crisis influence on the publishing industry. On the basis of the foregoing analysis, Chapter V presents suggestions to speed up the adjustment of the publishing industry in the new situation.