Comparative Research For Chinese And American Books Publishing Industry

With the economic and cultural globalization, Culture has been an important and indispensable component of International competition in comprehensive national strength. Culture industry has been sunrise industry integrated culture and economic. The development of culture industry accelerates the connection with culture and economic, and with culture and science, accelerates the development of Social productivity. As important components of cultural industries, books publishing industries play a very important role in development of cultural industries. The history of the publishing industry is a silhouette of cultural industries development. Some influential thought innovation and Scientific and technological progress on culture began and inherited by publishing industries. In the current fierce "Soft power" competition over the world, publishing industries play roles on education, reflecting new results on research and innovation, transmitting information, and improving people's spiritual life.American book-publishing industry holds an important position over the world. Since 1990s, American books publishing industry has consistently ranked the dominance of publishing industry in the world. America is one of the most salable states with publishing industry in the world. The cultural values including in the published books have an important impact to the global. Additional, American books publishing industry has the characteristics that it presents high degree of scale, group, and monopoly, its market operation mechanism is mature, it is protected by sophisticated legislative and legal system, it is deeply influenced by innovative and high technology, its development is advanced by expanding strategies, its training strategy is innovative and effective, and its industry environment is excellent. Apart from the factor of comprehensive national strength, American books publishing industrial regular patterns are the most important investigated subjects to study and draw on experiences.There is still a large gap between Chinese books publishing industry and the developed countries. It not only expresses Chinese books lack of international competitive power on circulation and sales, but also expresses on textbooks extremely high ratio of published books proportions, repetitive low-quality of publishing content, low level of publishing quality, unreasonable industrial structure, not flexible marketing, inchoate brand awareness and imperfect policy management, the problems mentioned above restrict Chinese books publishing industrial development seriously.With the global economic and cultural integration and with the opening trade policies since China's accession to WTO, Chinese books publishing industry has faced unprecedented challenges. The article was based on the descriptive study of status and characteristics of the country's publishing industry in China and the U.S. drew lessons from American useful experiences, solved the problems restricted Chinese publishing industrial development, proposed measures to enhance the competitiveness of Chinese publishing industry. Besides, the article discussed in depth on the issues that how carried out reform and reorganization of resources about Chinese publishing industry to respond to the challenges of international competition.