On The Adjustment And Optimization Of China's Digital Publishing Industry's Structure

Digital publishing industry is a product of "Internet+" and traditional publishing industry in China, with the Internet and high technology continuously have impact on people's life and learning areas, as an emerging industry digital publishing industry has become a new economic growth point of China's publishing industry. Although the scale of the development of digital publishing industry in China is growing bigger and bigger, and its scale is becoming from a naive period into the growth period. Along with complicated developing environment, we have to clearly identify after many years of accumulation, solving the bottleneck problem and finding out the best way to optimize the industrial structure adjustment is the most important thing. Scientific and reasonable optimization of the structure of digital publishing industry in China is the way of transformation of the mode of its economic growth, the optimization of the structure should be closely integrated with national conditions and policy, seeking suitable optimization countermeasures in the globalization of economic development and industrial structure adjustment environment. Through finding out the standard in optimizing the structure of the digital publishing industry in China, and combining with the quantitative analysis of influence factors, adjusting the optimization countermeasures and suggestions, the structure is more advantageous to the development of digital publishing industry layout, this essay will promote the prosperity of the publishing industry.First of all, this essay will analyze the overall situation of China's digital publishing industry and the current status of its structure. During the rapid development of digital publishing industry in China, its structural are facing such as serious long tail phenomenon and failure of the transformation from the traditional publishing industry. Secondly this article selects the coordination of industrial structure and organized as a standard to measure the performance of structure, comparing with the digital publishing industry structure information entropy and contrast industrial structure information entropy, which will reflect the order of evolution process of the structure of digital publishing industry in China, it will be a way to measure the merits of the structure of digital publishing industry in China. Thirdly, it selects restructuring factors of China's digital publishing industry, including the digital market demand, technology of digital publishing, policy support of digital publishing industry, supply services of digital publishing industry, import and export trade of digital publishing products. Then through AHP measuring its influencing factors, the results showed that factors affecting China's digital publishing industry restructuring-the digital publishing technology and services supplied to the digital publishing industry are heavily weighted. Based on the above analysis results, digital transformation of the publishing industry restructuring ideas are the full digital publishing industry long tail advantages and speed up China's digital traditional publishing industry. China's digital publishing industry structure optimization countermeasures are technology and innovation as the basis, supply-driven, government industrial policy for the protection, import-export trade as the starting point.The study of structure adjustment optimization in China has a realistic significance on the economy growing of digital publishing industry in China, at the same time it also promote the traditional publishing industry and accelerate the convergence of the Internet, offering a new way of economic growth mode for the entire publishing industry. Through the study of the optimization of structural adjustment of digital publishing industry in China, it has theory reference value for the development strategy of digital publishing industry in China.