Research On Content Resource Management In The Background Of Media Industrial Convergence

With the rapid development and widely application of information technology, the traditional media industry is also undergoing a huge change. The media industrial convergence has emerged. At the same time, China's media industry still has gradually innovated and enlarged the opening-up. Digital, marketing and international will bring change to media industry. At the changing time, the content industry will become more and more important. Because of this situation, the management of the content resource is a very important issue.In this paper, first of all, based on literature review of the industrial convergence, the industrial convergence of media and the content resource management, we will show you the analysis of the background, reason and procedure of media industrial convergence. On this basis of this, it will be proposed that the importance of the content resource management become obvious because of the media industrial convergence. And then, what will be researched is the content resource management, especially for the press. At last, form the view of enterprise, the focal point will put forward on the specific ideas and countermeasures.