Research On The Development Of Publishing House Content Resources Under The Background Of Media Convergence

With the rapid development of mobile Internet technology and media convergence technology,the pace of transformation and upgrading of the publishing industry has accelerated,and the comprehensive development of content resources of publishing houses has become a research hotspot.Content resources as the foundation of the publishing house,the core guarantee of digital transformation,has been increasingly valued by publishers in recent years.The research and practice in this area in Europe and the United States started earlier and the model is relatively mature.The development of domestic publishing houses is still at the stage of exploration.The development of content resources of domestic publishing houses is still at the stage of exploration.The development of content resources has extensive problems,such as extensive technical means,changes in market structure,new media impacts,and unsound market regulations.It is impossible to truly meet user needs with high-quality content.This paper adopts environmental analysis method,literature research method,market research method,etc.The full text has five chapters.The first chapter analyzes and defines the content resources of domestic publishing industry.The second chapter analyzes the development status of the current publishing house's content resources;the third chapter introduces the environmental status of the content development of the People's Posts and Telecommunications Press;The fourth chapter analyzes the three-dimensional development strategy of traditional book electronic,online video,perfect teaching materials,content visualization and on-demand publishing.The fifth chapter focuses on the fact that the digital publishing of the people's postal service accounts for the low proportion of the total income of the whole society,the low proportion of mobilization,and the imperfect construction of professional databases.It proposes the integration of the educational ecosystem and the self-owned platform in the society,and the combination of content and new media marketing.Development strategies such as integration of professional resources and test platforms,development of derivative products,and mobile interactive learning systems have provided reference for the development of content resources of People's Posts and Telecommunications Publishing House,and hope that under the background of media convergence,there is an urgent need for transformation and upgrading.The development of publishing house content resources has helped.