Font Size: a A A

The Development Of China Newspaper In The Context Of Media Convergence

Posted on:2012-01-07Degree:MasterType:Thesis
Country:ChinaCandidate:T BiFull Text:PDF
GTID:2178330335468956Subject:Journalism
Abstract/Summary:PDF Full Text Request
Since entering the 21st century, new media develops rapidly with the development of technology. The development of new media has a great impact on the press group of traditional media. Traditional press groups are seeking the reform actively to be out of woods. HangZhou Daily Press Group is in the forefront of China newspaper reform. By having a series of reform, HangZhou Daily Press Group gradually changes from a traditional local press group to be a cultural industry group which involves newspaper, Internet, digital printing, publish logistics, electronic commerce, travel exhibition and so on.This thesis analyses a press group how to gain the edge in the fierce competition on the media ecological environment of the moment, and release the productivity of press group with the example of HangZhou Daily Press Group. The first part illustrates three main troubles of the domestic traditional press group by the comparison between the current situation and troubles of the domestic and foreign newspaper. The first aspect is that the printing quantity of traditional press group has gradually decreased, and the age of reader has presented ageing trend. The second aspect is that the management way of traditional press group is single and rellies on the income of advertisement excessively. The decreasing of advertisement income causes the manage difficulty of press group. The third aspect is that traditional newspaper quality has decreased, and the homogeneity trend of newspaper has more and more serious. It causes the customer loss seriously. The second part analyses the measures to out of the woods of HangZhou Daily Press Group. The first aspect is improving the quality of newspaper by carrying out some measures-technology, content and Channel is the king. The second aspect is quickening the convergence of the net newspaper to move into Internet Media by creating HangZhou Web,191ou.com and so on. The third aspect is developing modern media industry including outdoor media, digital printing and digital television actively. The fourth aspect is realizing the transform from media group into cultural industry group by seizing the oppoturnity, strengthening resource conformity and developing digital printing, publish logistics, electronic commerce, travel exhibition, sports performing and subway culture. The third part analyses the troubles after taking a series of measures of HangZhou Daily Press Group. Although It improves the quality of newspaper industriously, comparing with the thoughtfulness and content of domestic famous newspaper, It has a big gap. On the management aspect, the charge of the net newspaper is not still to be carried out, but some domestic press group has attempted to do it. With the development of technology and the spread upgrade of mobile, the electronic reading terminal of new-style newspaper is more and more mature. On the electronic reading business, foreign press group, such as News Corporation has launched own reading terminal, but the domestic press group is not still to have a try. HangZhou Daily Press Group has involved the operation mechanism of capital market, but It is still in its early stages. How to improve the operation mechanism of capital market is a serious problem we must think about.
Keywords/Search Tags:media convergence, new media, cultural industry group, resource conformity
PDF Full Text Request
Related items