On The Media Literacy Education In The Construction Of Media Ethics

In the nowaday information society , media has become the most important channel for people to obtain the information which is playing an important role in our lives, so media literacy becomes an significant quality . The definition of "media literacy education" was put forward by English scholars in the 1930s, then developed in Europe,North America ,Aceania,Latin America and Asia in the latter half of the 20th century. It has been seven or eight years since media literacy education came into the field of vision of Chinese scholars who have studied it's theories and pratices. Media literacy education has a lot of meaning of different dimensions and levels, so in this paper I make a point on the jucture of media literacy education and the construction of media ethics.Part â…  explains the conceptions of media literacy and media literacy education , and traces back the history of media literacy education's origin and development ,then smooths the status quo of its researches and pratices in our country. Part â…¡ analyzes the relationship of the construction of media ethics and media literacy , and points out that the unmoral action of media ethics at present in our country are relative to the lacking of audiences ' media literacy ,since the obligation and responsibility of the audience in the construction of media ethics has been ignored for too long. The paper raises that we should strengthen...