Study On The Motivation Of Newspaper Group

The 21^st century witnesses Chinese newspaper industry's entering it's developing period, during which every kind of management in this industry, including human resource management, is labeled specialization gradually. As the competition among the newspaper groups becomes more and more severe, the competitors compete on the core competence, and the core competence is persons of ability. In this sense, the matter of motivation, in another word to give free rein to person's creativity and enthusiasm, forms one of the important parts of newspaper industry management.Based on the study of the historic and present conditions of Huacheng Evening News Group, dovetailing the practice of H.R. management in the newspaper industry, this thesis analyses the status quo and the projecting enigmas of the motivation problems of the Huacheng Evening News Group, looks for the effective means of motivation that could be undertook at present, forecasts the direction in which the motivation mechanism of the newspaper industry might develop. At the end of this thesis, a reference model of motivation is provided to the other units in the newspaper industry through case analysis on the motivation of Huacheng Evening News Group.