The Union Of The Western Satellite Television

Recent years, the competion in the field of television is more and more hot. There are many competitors for western satellite television, for example, foreign media, CCTV, central-eastern satellite television, and nongovernmental business in the field of programming. All the competitors make the living space of western satellite television more and more narrow. Then, what should the western satellite television do to survive? This article is mainly about the assumption of the union of western satellite television.The whole article has 9 sections.The first section is the research background, purpose and means.The second section is the analysis of the actuality and threats of western satellite television. In fact , western satellite television is in inferior position competing with others.The third section is mainly about the attempts western satellite television have made. Recent years, such as The collaboration group of western satellite television, the conformity transmit of provincial satellite television. The single satellite television also make some innovation, such as Guizhou, Chongqing, Sichuan and Shanxi. But all these attempts didn't realize the expected purpose.Analyzing the trend of media, the union of western satellite television maybe the way out.The fourth section is about the elementary of the union of western satellite television. The union is based on the 12 western satellite television's resources. The12 western satellite televisions will have different orientations and target objects. They will not be the traditional integrate channels any more. The 12 channels will have uniform action plan, uniform call letters and packing. The union should try to build up its brand, be the second CCTV. When the time is mature, the union can extend to compete with international media. Snatching the international communication space.For the idiographic operation, the first step should build up several little unions which based on the core channels. The second step should realize the whole union and try to spread its force. The third step should be competing with international media. This is the sixth section.Because this article have great function in guidance, analyzing the feasibility and obstructions become very necessary. In this article, I use the fifth and eighth sections to do this job. They have very important meaning for the whole article.The seventh section is the simple analysis of the union's active meanings. Once the union build up, besides the 12 western satellite television, the whole Chinese television innovation can benefit from it.And this article is also the production of national social science item TelevisionInnovation and Modernization of Western Culture------Concurrently Analyzing theWestern Satellite Television s Development Orientation after Joining in the WTO.