Study On The Development Of The Western Provincial Satellite TV SARFT Relevant Policy In The Past Five Years.

From 2010 to 2014, the State Administration of radio, film and television for TV media intensive issued numerous decrees. The purpose is to provincial satellite TV programs to curb excessive entertainment, homogenization problems, to create a sta ndardized and orderly environment for the media. Under the new policy environment, the provincial satellite TV has also actively began to adjust and change. The western region due to many factors influence, provincial satellite TV long-term in the cracks in the struggling to survive, a series of TV policy of provincial sat TVs proposed higher requirements, provides more opportunities for the long-term development. Therefore, further under the new policy environment of provincial satellite TV in the western ecological environment changes and survival status, scientific analysis of they face challenges and opportunities, to seek a characteristic development road is clearly necessary.The media ecological environment perspective, a detailed analysis of the State Administration of radio, film and TV policy environment under western provincial TV media ecological environment changes, trying to through analyzing the current situation, showing a clear and specific TV survival and development environment and seek to conform to the TV western regional culture and the channel characteristics of road development.The western 12 provinces, municipalities and autonomous regions as the research object, through the method of comparative analysis and inductive analysis, start ing from the media policy and TV western ecological environment, a detailed analysis of the nearly five years of broadcasting policy environment of provincial satellite TV western policy, technology, audience and industry ecological environment changes. Through the analysis that, behind the western provincial TV ecological environment change is more challenges and opportunities, summed up the western provincial TV with the encouragement and support of a series of TV policy, due to the restriction of the old concept, backward technology, talent shortage, channel positioning fuzzy factors exist for a long time, still faces new challenges, but also policy bring new opportunities, the TV also has its own advantages, finally put forward in reference, avoidance, self principle, innovative forms of advertising and carrier in order to improve efficiency, strengthen the integration of media content to create a network of allies, relying on the geographical and cultural characteristics to develop their own brand and st rengthen the content, to create a national homemade homemade drama four development countermeasures. Under the new policy environment, the Western TV should adhere to the reference, avoidance, own principle, play to their advantages in resources, open up t heir own piece of heaven and earth.