Discussion On The Feasibility Of Regional Satellite Television And The Regional Union

Facing the provincial satellite TV " ascends the sky easy but fall to the ground difficult" and the advertisement delivery malignancy competition question, developing area satellite TV as well as setting up area satellite TV alliance is without doubt the way of break through. Most provincial satellite television does not be fixed position as a "national channels", Oriental and Western satellite television or satellite television precedent has proved the feasibility of regional satellite television with reality. This paper also proposed two levels of theory and practice and demonstrated that the idea of regional satellite television Union. Regional cooperation, on the one hand, program resources can be shared to highlight advantages of combination coverage. Other broadcast advertising platform structures, we can contend with CCTV. This new philosophy of development for regional alliances, there are many contradictions and interests need to reconcile and balance. Thirty-one provincial satellite frequency channel birth, the growth and the present situation, are our country television market in the different stage degree of development and the development characteristic best portrayal. The analysis provincial satellite TV survival condition, is the understanding domestic television market overall tendency.