| The each step of the journalistic career will make the editorial change and reformation. Since the Reform and Opening-up, especially the building-up of the Market economy, the structure of Newspaper made great change with the development of the journalistic reform. Objectively, compared with the other news types, such as News, Story, summarization, we didn't attach great importance to the editorial. The reform of the editorial is slow. In the past ten years, the development of journalistic editorial mainly refers to the prosperity of little free press. From the number of editorial, except that few newspapers published editorial each day, most newspapers seldom published them. Certainly, we can't equal the number of editorial to the importance of editorial. But the poor editorial will have impact on the latter. With the development of the newspapers market, the improvement of the social information, the reader will ask media to offer more "opinion information". Editorial as the heave weapon that represents the point view of the newsroom directly will become another competitive spot between the newspapers. Editorial as the most powerful weapon, its importance can't be neglected.Selection of subject means to choose and confirm thesis, that is to make sure the objection and scope of discussion. It's the first step of the editorial composition. No matter the writer of CPC newspaper or mass media, it's important to choose high-valued social-focused subject. The columnist of "Chicago Forum Newspaper" Mike,Royc have the point view that 80% of this work is to confirm what to review. As editorial, the concerned subject have more strict restriction than the column editorial. But it doesn't mean that the subject of newspaper is not important. So long as we understand current situations, are in accordance with the practice, choose subject strictly, we would write good editorial.Structure of the editorial is the arrangement and the layout of editorial, it's the first question after selection of subject. As one of review work, editorial have the same basic elements with the review work, that is the advance of question, analyses of the question, solution of the question. This paper will analyzes and compares between the CPC newspaper and mass media though the three basic elementscomparison.Editorial have the same demand with other papers that clear concept, proper judgment, logic reasoning. And it has high status in the news review, its language style is close to the academic papers. It's useful too to use sure, objective, reasoning language. But it belongs to news types, it's the purpose of the editorial writers- that the visual language is as important as the exact to express the point view of the writer.The language style of editorial have many types. Such as grand and calm, gentle and simple, lively and nonobjective. The paper compared it through the respect of sense and sensibility language. The former refers to sum up the inner rule and property of thing through logic reasoning. The latter refers to describe things through visual language and material analysis.With the development of the journalism, the editorial writing have changed. Since the china's reform, the setup of newspaper appears greatly different. Contrast the writing of the news and story, the manager of the newspaper paid less attention to the editorial. In the last 10 years, the essays won more applause than the editorial. Only very few newspaper printed editorial everyday. Most part organ and popular newspapers published editorial rarely. Editorial, Longley being looked as the powerful weapon of the newspapers, will not be ignored ever.Choosing the issue, the problem that a editorial talk about, is the first step and usually the most important step in editorial writing. Both part organ and popular newspaper's editorial writer should choose these high-lightened problems. Only study the reality, concern the social problems, realize what make the reader cry or joke, can a editor writer find a valuable issue. The popular newspaper shows...
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