Studies About Structuring Publicness Of The Paper's Editorial And Receivers' Interactive Activities

The news media,which serves as a public instrument,is playing an important role in maintaining public interests and supervision by public opinion.Based on principles of public interest,media publicness asks for making their audiences' s voices heard,commenting on public affairs and playing as a public square of democracy,so as to supervise the public power.Media publicness mainly features as providing the real full information so as to meet the public's right to know and ensuring the diversification of issues.The media should cultivate public's sense of participation and try to influence public polity.The development of the news media has created the possibility of realizing the value of media publicness.Publicexpresses the opinions about social affairs via the Internet with technical advantages so as to promote problem solving.The Paper is a bold attempt of Shanghai Newspaper Group in new media that spread information and comments by webpage,mobile clients,WeChat and so on.This research try to display the rendering process of public dialogue on network BBS and the generation process of public opinion by researching editorials' content,position,region,function,audience interaction and so on.Content analysis is applied as the main study method,assisted with text analysis.Mainly explore the following questions: How do The Paper' editorials embody the media publicness? What are the characteristics of audience and editorials' communication interaction? How do the audience interaction and editorials' comments promote the construction of media publicness? What factors limit The Paper's expansion of publicness?The research finds that The Paper's editorials play a limited media publicness and reflect the exploration of constructing the media publicness under the present situation.Firstly,editorials stick to public events and social problems,maintaining public interests,social significance and the value orientation of the people's livelihood.Secondly,editorials focus on the function of supervision by public opinion,at the same time put forward constructive Suggestions,to facilitate communication between the media and the public rationality.Thirdly,editorials comment on public policy,calmly and objectively analysis essence and avoid emotional criticism.Fourthly,The Paper encourages rational communication among audiences,so they can debate on public issues with enthusiasm.This is beneficial to promote the realization of public interest.