The Research Of Editorial Of The Paper

The status of editorial is essential in the media. While in the current era of fragmentation, how to make the editorial better presented in the mobile client is the common focus of the industry and academia.This paper chooses editorial of The paper case study, which originates from traditional media but abandons The paper media as the research objects. It makes analysis with the samples of 350 annual editorials from September 1st, 2014 to August 31, 2015, through content analysis, the author found that The paper regional editorial topics are to strike roots in China and face the world with less local review;The editorial titles of The paper and are brief and all of them are single. Compared to the tradition one, The paper editorial is short, and its language style has many characters including easy to understand, sincere emotion, lively and vivid language and concise. As to structural form, the parts of beginning, main body, and the end are well interlinked at one go. Next are the comparisons with the people's Daily. On the selection of a subject, The paper has rich subject matters, such as economic, political,cultural, and other aspects of life. On the editorial inclination, The paper editorials tend to rational analysis, providing constructive comments at the same time with criticism. On the language style, by changing the superior attitude of traditional media.The paper editorial adopts flat angle from the perspective of discourse. It is easy to understand sentences, concise and filled with colloquialism. On the way of proof,most of the paper editorials are diachronically, viewing the progression of events longitudinally. Then, the author summarizes the reasons why The paper editorial is different from traditional editorial lie in it has characters of scenes and social networking platform. Finally, the author puts forward suggestion on the basis of the research that the paper editorial should make good use of mobile scenarios,personalized push, and expand a large number of additional editorial background material and supplementary information to build a multi-angle structured platform in the meantime.