| China News Weekly is a successful political news magazine, sponsored by the China News Agency. It positions in "influenting the influential people", taking the domestic and international news events as the mainstay. It attaches importance to political news, aims to build Chinese authoritative political media, synchronizing with step China. News comment has been an important means of media to influence public opinion and to guide public opinions. For being one of the key elements of a successful weekly magzine, news comment has always gain much attention of all main magzines. As the editorial of "China News Weekly","Editorial" represents ideas and positions, and also directly reflects the values of the whole magazine, it is a banner of "China News Weekly", and it is an important bargaining chip of "China News Weekly "to win in the competition.This paper takes some five hundreds of comments of the "Editorial" comment column as its text, using statistical analysis and content analysis, a comprehensive analysis of the contents from the reviews, comments on the review of the types of topics, ideological and style characteristics. Along with the development of "China News Weekly ","Editorial"column improvements quickly, it formed its own characteristics in its topics, style and other aspects of ideological. The context of Editorial" in the background of social transformation generated concern about all aspects of society, its subject mainly to current political affairs and social issues, while covering all aspects of the economic, legal, education and other social aspects. It interprets social change, finds questions that immerging, and comments social phenomenon. It has the courage to expose the dark side.the emphasis on the reader’s inspiration. As the editorial of "China Newsweek"editorial,"EditoriaP" not only represents the magazine’s ideology, it is also charged with the important mission of the delivery of ideas and values. As a editorial of a current event Newsweek, it carries a heavy history, reflecting the strong political ideology, contains strong human care, while pursuing a rational and fair justice, these ideas are also reflected comments dissemination and exchange value core of Newsweek. With Decades of development "Editorial" has formed its own article style, their language has always maintained a dignified solemnity, view is clear and it has a strict logical argument, it is on behalf of the a high level of editorial writing.However,in the new situation "Editorial"of China News Weekly" facing double test of breaking their own limitations and external shocks."Editorial" comments column itself has some shortcomings, such as poor timeliness, expensive and serious style, etc. To a certain extent, those affected its effectiveness。Moreover, the language style of "Editorial" is serious and not pay attention to the event of serious news,those resulted in limited public influence. Meanwhile, with the emerging of new media channels and increasing of public participation, and people participate in public affairs actively, weekly review is impacted from other media, and get less and less attention, in this situation, it is of great significance for traditional media comments by researching Newsweekly review. Faced with these challenges, the China News weekly can set up editorial forum, get the editorial comments, other types of news comments and reader opinions together, set up speech center, form a speech advantage, while cooperating with the Internet,mobile phones and other new medias together to create field of public opinions. |
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