| With the broadcast of《the Nanjing zero distances》in city channel of Jiangsu television station city channel on the New Year's Day of 2002, the Chinese television media was face meet the third-time of itstelevision revolution--people's livelihood news. As soon as theappearance of the television people's livelihood news, by its proximate contents , civilian visual angle, interactional spread method, and daily language, it draw near the distance of television and audience quickly, lock the remote control in the audience hand firmly, and bring about a "people's livelihood hot" in the domestic, because of its proximate contents ,civilian visual angle, interactive spread method, and daily language,The television people's livelihood news of today has already a conscious development status, and have become a new profit growth point of news program closing to thearting and the business profits. However, under the situation that current media internal competition is vehement, almost every program have to be faced the test of life span.Programs of《the great view of comprehensive skill》and《the actual say of truthful story》of Central television station had been pop for a while in china, but now have Even some programs like《happy headquarter》which have been very popular for a period are also greatly worse than before.Whether the television people's livelihood news can get away from this kind of limit and last longer time or not, are still unknown. What we can do now, is to exhausting the biggest possibility we have, work hard unremittingly from the theories aspect and the fulfill mentis to try our best on the theory and practice aspects, guiding the television people's livelihood news to healthy and sustainable development road. The thesis aim on carrying a thorough research of present condition and development trend of the television people's livelihood news, to investigating a road of development which suits Chinese television people's livelihood news.The thesis is divided into three.Chapter 1 confirmed the concept of the televisual people's livelihood news, point out that the televisual people's livelihood news is a kind of live news program, place turns and common people turn are its features, and the social problem, hot affairs, living information...etc. what the large crowd concern are its report corpus. Enter. is provincialized and common, which focus on reporting social problems, hot spots and life information concerned by vast crowd. And from the aspects of turns of news concepts, development of media system, the right the audience be eager to learn the truth and say, and the competition of television news, the chapter penetrate deeply into the reasons that television people's livelihood news' rise.The second and third chapters are the points of the thesis.Chapter 2 mainly talked about the current situation of the people's livelihood news on both sides of success and existing problems. The thesis considered that the success of television people's livelihood news lies in its creative operation strategy, and it expounded according to this aralysising features of the television people's livelihood news like civilian visual angle, contents proximate to crowd, value orientation to livelihood, daily language, material selection according to area, and comperes representing a brand etc.Moreover, by describing achievements of programs such as《the Nanjing zero distances》,《the legal spot》and《city at that time》etc. , the thesis affirmed the success that the television people's livelihood news has obtained as a kind of new program form.Then the thesis put forward to the problems which exist in the television people's livelihood news. Such as: 1. The contents are superficial, "tidbits", "the city well news" flood the screen.2. Column development turns to homogeneity and column style tend to become rigid.3. To measure the value of the news only to the attention of the audiences.4. Presiding style turns vulgar.5. Favorite citizens, but neglect peasants.6. "Role" position positioning is not accurate, news supervise power is not used correctly.Chapter 3 mainly talk about the outlet and development-tendency of television people's livelihood news and include two sections.Section 1 talked about the outlet of the television people's livelihood news, considering that the outlet lies in the cooperation of both sides: to create programs with high quality and pay more attention to management and marketing.On the development tendency of the people's livelihood news, thesismainly expound from two sides: the immediate goal--main stream news,and the development trend--public news.The thesis thought that speak of cover extent of contents, audience and the society politics' need, the television people's livelihood news take on the main stream of future Chinese news advantage by its advantage can not be resisted, so to become the main stream news is the development target in the near future of the television people's livelihood news.But in the long run, "public news" is the development trend of the television people's livelihood news. The reason is, as a kind of all new news type which goes in for setting up real "public realm" , "public news" is to promote the thinking and judging ability of citizens, mediate various society contradictions, and draw on various social strength to coagulate health ascending centrifugal force , as its duty. It delivered "public of voice" effectively, reflect the regression of news basis more than television people's livelihood news, and adjust to the demand of Chinese economical social development. |
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