Newspaper Website' Current Situation Of Management And Strategy Research In China

Newspaper web sites, as an important component of the new web, is paid more and more attention by media parishioners .This paper starts with the status quo of newspaper web sites, and analyzes the advantages and disadvantages of them ,the sources of funding, and human resources strategy, as well as business strategy. The biggest problem pointed out is how to achieve better profits under the premise of the right direction of public opinion and social benefits.The research methods include: method of literature, speaking of the purpose and significance of this topic based on the previous analysis in recent years; comparative method, we find the current distance between China and the United States by comparing the newspapers web sites of the two countries, and talk about how to learn advanced experience overseas to make up for our deficiencies, it also makes a comparison with business web sites, pointing out that it is not a wise choice of newspaper web sites to provide the source text to commercial; methods of case analysis, through the analysis of "The Wall Street Journal" Web site and "O-net", analyze in-depth the mode operation and the business strategy of the newspaper's Web site and put forward the conclusion: newspaper web sites should foster and integrate talented workers on Internet, break through the technical bottleneck of themselves, perfect the spreading chain of newspaper, intensify self-construction, to get payoff using the sale of newspaper information, Internet advertisement, and electronic business and so on.