| NBA has become one of the world's most popular sports events after more than 72 years' development.China has become the most important overseas markets of NBA since NBA enters into China for more than 30 years,and there are more than 100 million fans in China.After Tencent acquires the exclusive right to play the live video broadcast in mainland China for the next 5 seasons,it is a test for Tencent how to use the monopoly resources of this top sports event to give a better experience for a large number of NBA fans in China.For the past two seasons,how is the development to Tencent NBA live video broadcast,which will be the most research point of this paper.First of all,this paper makes a brief survey of the development of the NBA live video broadcast,and summarizes the development of the NBA live video broadcast in our country.It also summarizes the development of Tencent's NBA live video broadcast.Then this paper uses the the document method,case study method,content analysis method,comparative analysis method and data statistics method to analyse the disseminator,spread content,transmission medium,audiences and dissemination effect of Tencent's NBA live video broadcast in turn.This paper takes the Tencent's NBA live video broadcast games as the object of study,and mainly uses the Linear propagation mode by Lasswell,just taking the 5W theory as the framework.Therefore,it makes a conclusion that Tencent has made major breakthrogus in these aspects and has been recognized by many users.But there is no denying that Tencent still has some problems of the short of commentary teammembers,the depth of the content,broadcasting technique,the needs of audiences and the lack of interaction supervision.Therefore,the author thinks that Tencent should improve the professional level of the commentary members,excavate the exclusive content,develop VR technology to watch the game,pay attention to the needs of the audiences and use the "gatekeeper" to supervise,hoping that Tencent NBA live video broadcast will be better in the future,and provide successful references for running and spreading the other sports events network live video broadcast.In view of the limited ability of the author,the research of Tencent NBA live video broadcast is still lack of the depth of theroy,hoping to get the criticisms from experts and scholars. |
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