Xinhua Mobile News Current Situation And Prospects

With the continuous development of VAS(Value-added Service)of mobile terminals, mobile phone gradually becomes the 5th media after newspaper,TV,radio and Internet. In the process of Mobile Phone(MP) medialization, MP newspaper becomes the highlight of people. Together with Internet, MP is now also strongly impacting the first 3 media. Meanwhile, the digital transformation of traditional newspapers and the avocation of government jointly promotes the popularity of MP newspaper. As the rapid expansion of this new media, MP newspaper will inevitably become an important pattern of media that can not be ignored.This article aims to show the course of the development of Xinhua MP Newspaper and analyze the current problems and development trend of Xinhua MP Newspaper. The first chapter is on the background of this study; in the second chapter, the author defines MP newspaper and describes the set up of Xinhua MP newspaer. The next chapter analyzes the strengths and weaknesses of Xinhua MP Newspaper as a media form; The 4th and 5th chapters describe the development process of Xinhua MP Newspaper and expound the aspects of profits chain, profit model, operational status; the 6th chapter is the analysis of problems in the developing process of Xinhua MP Newspaper. In the 7th Chapter, the author advances the solution of the current problems and the last chapter puts forward the future development of Xinhua MP Newspaper from the angles of content, business of Xinhua MP Newspaper.I was an editor of " Xinhua MP Newspaper" and the chief editor of China's first MP picture newspaper "Xinhua Picture Reporting of the world". I hope that, based on my own experiences, as an editor, audience, observer of Xinhua MP Newspaper, from a more broad perspective of research to give some reference for Xinhua MP Newspaper study even for this new media form. In the era of 3G, MP newspaper will become the largest circulation"newspaper". The popularity of MP newspaper within a decade had an amazing rate, with the growing popularity of MP media will be an unprecedented development opportunity. The further expansion of 3G more will enhance Xinhua MP Newspaper become an important part of the media ecosystem in the days to come.