Study Of The Situation And The Development Trend Of Newspaper Supplement In Jiangxi

Chinese newspaper supplements are rooted in the five thousand years long history and splendid culture, the product of the soil, the content and form of newspaper supplements with changing times while evolving and development.In the course of more than a century, supplements experienced by the naive to mature, and simplified form of literature by the development of the extension and intension supplements are extremely rich supplement the comprehensive nature of big. Since reform and opening,with the rapid development of market economy and the advent of the Internet age, the newspaper reader tastes and reading habits are also undergoing tremendous changes. They are not only satisfied to read more fiction, poetry, prose, essays and other literary supplement, but also eager to gain a lot from the newspaper supplement fresh, lively, and useful information Information and Culture class. These thoughtful and in-depth content of cultural information that can guide life and enhance taste, rich life, but also let readers relax, entertainment and a piece of heaven and earth.However, today, the traditional newspaper supplement already can not meet the needs of readers. In 21th Century, network TV, mobile phones and other new media reports continue to emerge, the reader of supplement is constantly losing audience. The newspaper seems to have become a kind of "nostalgia" plot, reading supplements is that "luxury jewelry." Newspaper Supplement to the unprecedented predicament. Intense competition in the 21st century, the era of the media, published in the newspapers how to develop life, how to reproduce the history of all the people reading the brilliant supplements, which became the industry and academia agonized over a major practical problem.In Jiangxi Province, published in the newspapers also face this problem, and municipal supplement more difficult situation. Overall decline in the province was published in the newspapers the momentum, and many newspaper supplements are compressed or layout, or be "ordered a halt to" the situation is grim. However, in Jiujiang, "Yangtze weekly of Jiujiang Daily " supplement has gone against the tide and the culture, thriving, vigorous momentum, the industry called the "Yangtze River Week" phenomenon.Based on this, empirical research in this paper, based on the use of text reading method and historical analysis, to "Yangtze weekly of Jiujiang Daily " as the case of its 17 years of newspaper supplement to sort out, straighten out their cultural style Supplement change process. So as to explore the New Age, published in the newspapers and popular culture and the close relationship between people's lives, while trying on this stage the historical changes published in the newspapers, newspaper supplements in Jiangxi Province to look into the living conditions and development trend.