The Study In The Development Of Mobile Phone Newspaper

July 1, 2004,"Chinese Women's daily"introduced mobile phone newspaper --"Chinese Women's daily–multimedia message edition", which is the first " mobile phone newspaper " in china. Since then, mobile phone newspaper has already taken nearly three years in our country. In this three years, media circles, educational circles, and government organ all pay great concern on the mobile phone newspaper, constantly with conditions of various fields are ripe, the mobile phone newspaper enters into audiences' life gradually too. However, as the mobile phone media is still new to all of us, how to grasp the law, innovation to manage, accelerate development, need our constant exploration and practice.The essay has defined the concept of the new media in terms of logic at first, under the background of fact that the new media is emerging constantly, and confirmed that the mobile phone media is one kind of the new media; Then it summarizes the certainty how mobile phone grow up and become a kind of new media from a small palm at four aspects: The pursuit of the ability of information spreading, the development of the mobile phone technology, the need of information safety, the theoretical feasibility of the development of mobile phone media. On the basis that the definition of the present mobile phone newspaper is criticized, author further defined mobile phone newspaper, and proposed making a reservation and operation mode localization of audience of the mobile phone newspaper tentatively, point out the problem faced in the newspaper development of the mobile phone at present, deficiency presented and draw the conclusion: It is the key to the question what kind of content the mobile phone media needs to take on earth, only have content suitable for audiences, the mobile phone newspaper could find the outlet; Finally, this paper summarize reasonably from three aspects: content shape, the mode of issue, and the mode of profit-making, then draw a blue print for the future of the Mobile phone newspaper.