Research On The Development Of TV Format Industry In The Era Of Globalization

This thesis mainly uses the theoretical framework of global value chain to discuss the issues related to the development of TV format industry in the era of globalization.First of all,this thesis sorts out the development process of TV format industry from the perspective of history and analyzes the main factors driving the development which include the changes of international political and economic environment,the development of new communication technologies and the rise of transnational corporations.Secondly,this thesis systematically analyzes the structural features of global value chain in industrial and cultural dimensions.As for the input-output structure,the TV format industry realizes the process of value creation and increase through the chain of development-local distribution-local production-local broadcasting-international distribution-international reproduction-international broadcasting.In terms of governance structure,the TV format industry is gradually changing from "buyer(broadcaster)" driven to "producer" driven,and the transnational corporations are playing an increasingly important role in distribution and production.In the aspect of territoriality,the output of TV format is mainly dominated by the United Kingdom,the United States,the Netherlands and other European countries,but their status is gradually challenged by emerging countries such as Israel and South Korea.In terms of the institutional framework,although countries around the world have not reached an agreement on the legal protection of the intellectual property rights over the TV format,with the help of international industry organizations such as FRAPA,the TV format industry is gradually forming self-regulatory industry norms.This thesis also analyzes the attributes of both "globalization" and "localization" of the TV format in the aspect of cultural structure.For one thing,it aims to provide in accordance with the cultural framework which is "as universally attractive as possible",and the successful format often features "high concept" idea,creativity is often built on basic instincts or the primal emotions of ordinary people.For another thing,it realizes the localization of culture through the flexible adaptation of various versions all over the world.These two attributes make it more capable of overcoming "cultural discount" and local cultural protection policies.The influence of TV format on global culture is also discussed in this thesis.TV format is not a kind of "cultural imperialism" form,but as a product of "Mc Donaldization",a globally commercialized culture that pursues efficiency and profit,the development of TV format industry does weaken the diversity of culture and values to some extent.This thesis also focuses on the industrial upgrading of the TV format for different countries.Through the case studies of the UK,the Netherlands and South Korea,this thesis distinguishes the four stages of the industrial upgrading of TV format for a nation,and analyzes the key factors that determine whether a country can complete the industrial upgrading and become a format exporting country.These factors include social environment,industry ecology,policy orientation,the role of transnational corporations and other aspects.Finally,this thesis analyzes the challenges facing China's TV format industrial upgrading process and the corresponding strategies.