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Global Perspective Breakthrough Strategies To Explore The Chinese TV Program Mode

Posted on:2012-01-25Degree:MasterType:Thesis
Country:ChinaCandidate:Y LiuFull Text:PDF
GTID:2218330338474812Subject:Radio and Television Arts
Abstract/Summary:PDF Full Text Request
With the advent of the globalization era, China and international society are linked.Chinese television are inevitably involved in the whirlpool of globalization. Current global TV market is in fierce competition.TV programs are gradually transformed into television mode of competition. Many TV making companies earn big money through worldwide sales TV program. Euramerican occupy TV program model output highlands, through TV program model output grab economic interests, of consciousness acture output. While Chinese TV imitate abroad, and TV industry rivalry is seriously insufficient. Chinese TV formats go toward abroad rarely. Chinese television industry urgently need to create original TV program format, which is not only the Chinese TV market 's ego, but also is in the international arena spreads out.Chinese television need to explore a way to the hole world. With the global vision,the article explore China TV format's road. Only create powerful media group, can we laid out internationalization dissemination channel, and make China TV format to the world.
Keywords/Search Tags:globalization, TV format, breakthrough
PDF Full Text Request
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