Export And Import:On The Import Phenomenon Of Television Program Format In Mainland China

a worldwide scale, television programs have entered a format era. The markets of television program modes in some Occident countries have been fully developed, forming a complete industry chain of research and development, production, sales, and operation. Trades of television program format in China are also falteringly started under the influence of such an international tide. But with the current situation taken into consideration, China is mostly the buyer in the international market of television program modes. This trend is getting increasingly apparent with the speeding up of globalization. The year of2013that just passed has become the blowout year of foreign program mode import by China. According to incomplete statistics, there are a total of49mode-imported programs on screen last year, some of which come into the limelight, while some still unknown to public. This article performs analysis on the popular phenomenon in the field of television broadcasting. Taking the mode-imported television programs as the subject, this article analyzes the causes and current situation of mode-imported overseas programs under the influence of international context, its impact on the production and market of television programs in China, as well as how to learn from the import to complete the self-strengthening path from import to export of China’s television programs. In the complex media environment, the future development of Chinese TV programs should be:not only pay attention to the introduction of the program model, enrich and develop the domestic market, but also to create original television programming model, and actively participate in the international exchange of cultural products. This is required not only by the long-term healthy development of China’s television market, but also by the realization of market values for cultural industry on the international stage, the enhancement of export broadcasting ability, the improvement of Chinese culture’s global impact, as well as the strengthening of China’s soft power.