| Different from most studies which investigated the effect of media literacy education by examining subject's changes in media literacy ability, this study intended to explore the impact on viewers' emotion since it was suggested by the limited capacity model of media processing that emotion could influence information processing like encode, decode and memory storage. By using pretest posttest quasi-experimental design, the current study examined how media literacy education influenced viewers' emotion toward music television (MTV) with high sexual contents. Based on two dimensional emotion theory, subjects' emotional response was measured in two categories (appeal & arousal) with nine variables (music appeal, visual appeal, happiness, anger, sadness, terror, anxiety, sexuality, and aggression). Data indicated that media literacy education did not have a strong impact on subject's emotional response when they confronted the MTV with high sexual imagery. Among the nine variables, a significant difference appeared on the assessment of visual appeal and anger between the experimental group which accepted the treatment of media literacy education and the control group without treatment, but no difference on the assessment of the other seven variables. |
