| A person’s stand depends on the backbone;a nation’s rise supports the spirit.From standing up,getting rich to becoming strong,the great rejuvenation of the Chinese nation requires not only the material buildings,but also the spiritual buildings.People are the carrier of spirit.Character report is a powerful tool to spread and shape the mainstream values of society and guide the mainstream public opinion.It is also an important carrier to build the spirit building of the contemporary Chinese nation.As the central organ of the Communist Party of China and the "largest newspaper" of the Chinese people,for more than 70 years,the journalists of the People’s Daily have written the contemporary history of the Chinese people’s fighting,life,construction and development under the leadership of the party,depicted the map of the new China spirit building,and formed a unique character reporting tradition.On August 18,2014,the fourth meeting of the leading group for deepening reform of the Central Committee deliberated and adopted the guiding opinions on promoting the integration and development of traditional media and emerging media.The move marks that "promoting the integration and development of traditional media and emerging media" has been upgraded to a national strategy,with a clear top-level design.Under the leadership of the CPC Central Committee,a battle has been launched to seize the mainstream public opinion position in the era of mobile Internet with traditional mainstream media as the main body.Under the background of the integration and development of traditional media and emerging media,as the leader and main force of traditional mainstream media,the People’s Daily seizes the opportunity of media integration,adheres to the principle of "grasping technology and content first hand",builds the whole media communication pattern relying on the "central kitchen",constantly improves the production capacity of high-quality content,and reports the traditional advantages and advantages of people The column innovation of character report has entered a new active period.According to the full sample statistics,in the past five years of media convergence,the people’s Daily has published over 9000 people’s reports,more than two-thirds of which are column manuscripts,involving nearly 400 columns and nearly 200 new columns.People’s reports have evolved from the previous "multi column" pattern into a new pattern of "multi column cluster".Taking the spirit of the characters as the "special material" and the column construction as the main body,a kind of structure similar to today’s "skyscrapers",that is,super high-rise buildings generally adopt the structure of "mega frame + core tube + reinforced truss",which reflects the vivid image of the "spirit building of the Chinese nation".After 2014,the column structure of the people’s Daily’s typical character report has changed: first,the typical report column is diversified,three-dimensional and systematic: major typical reports are centered on the propaganda of "model of the times",four columns of "pioneer of the times","pioneer footprints","the most beautiful grassroots cadres" and "heroic martyrs’ score for national rejuvenation",all kinds of small and medium-sized columns The typical report column of type A is constantly innovating.These four columns,together with the "model of the times" and many small and medium-sized typical report columns,have built the "core tube" of a spiritual building.Before 2013,the People’s Daily has appeared many large-scale standing ordinary people’s story columns,and formed the situation of "relay" of many columns such as "life realm","song of workers","touching around","warm current".After 2014,the columns of the people’s Daily that focus on "ordinary people" have developed from the "relay" of the past to "column cluster",new columns such as "walking on the grass-roots level in the new year","praising China","story · people’s image","watching","marching on China · wonderful story","discovering the side" and "the song of workers" have been advancing hand in hand,reflecting each other and forming one It is similar to the "mega frame" structure around the "core tube" in super high-rise buildings.Among the four categories of column clusters of the People’s Daily,there is also a large number of "subject character report column clusters",which are basically set up to adapt to the phased theme publicity.These columns are neither typical reports nor ordinary reports.Instead,they focus on a certain theme of the times,excavate people and things that are rich in the flavor of the times,representative of the mainstream of society and widely recognized,and tell stories and reasons in a way that is easy to understand and popular with the masses,so that the masses love listening,reading and resonating,and give full play to positive publicity The function of inspiring people.The "theme report column cluster" has formed the "strengthening truss" for the People’s Daily to build the national spirit building.The people’s daily people’s reports,after more than 70 years of glorious history,have written vivid stories of generations of Chinese people,and set up glorious models,models and models.Under the background of media integration,with the help of the latest "central kitchen" all media operation platform,the People’s Daily people’s report has also explored a new path of "telling people’s stories by all media means",created new all media people’s report columns,and built the "spire" with the most innovative color and era characteristics of the Chinese national spirit building.The practice of the People’s Daily people’s report column innovation provides valuable reference for the construction of the building of contemporary Chinese national spirit,and also inspires more thinking: any high-rise building,if it wants to stand tall,it must lay a solid and deep foundation.The spirit building of the contemporary Chinese nation is deeply rooted in the heart of the Chinese people and stands on the basis of the party and the people.Party spirit and people’s will are the foundation and vitality of this building.To build a solid foundation for the spirit building of the contemporary Chinese nation,we need to start from three aspects: first,we should not forget to temper the party spirit with our original heart,so that the "core tube" of the spirit building is deeply rooted;second,we should take root in the people’s solidarity,so that the "giant framework" of the spirit building is unbreakable;third,we should keep innovation and strengthen the media,so that the "architect" of the spirit building is strong and powerful. |
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