Innovative Research On The "People's Daily" Omni-media Platform In The News Reports Of The "Two Sessions"

Under the background of media amalgamation,the single news production mode and mode of communication of traditional media have been severely impacted by new media.People's Daily is the authoritative representative of traditional media.Responding to the directive of the Central Committee on the guidance on promoting the Integration and Development of traditional and emerging Media,beginning in 2014 with preparations for the construction of the"Central Kitchen" all-media platform,which will be officially launched in 2015 in the national "two sessions" news reports,People's Daily Society boldly innovates,dares to try,by reconstructing the news production platform,creating new news production models,changing news production ideas,innovating news products,expanding news dissemination channels,and so on.In order to promote People's Daily society to keep up with the pulse of the times on the road of media integration,it has made obvious achievements.This paper elaborates on the background of the integration and development of "People's Daily" in detail.Try to show People's Daily through the construction of the "Central Kitchen" all media platform after the earth-shaking changes and achievements.This article is based on"People's Daily" 2015-2017 national "two sessions" and "Central Kitchen" news reports as a model study,through a large number of examples and data,This paper analyzes and summarizes the innovation and value of "People's Daily" "Central Kitchen" all-media platform in the news reports of the "two sessions",and at the same time makes an analysis and outlook on the challenges facing its development in the future.It also provides experience and reference for other traditional media to develop "Central Kitchen" all-media platform.