Research On Hot Key Words Analysis And Development Countermeasures Of China's Press And Publication

In recent years,leading by the leadership of the central government,surrounding General Secretary Xi Jinping,the Party has never attached more importance to ideology and media,taken more measures and strengthened network governance.The Party has created a united,encouraging,positive and healthy public opinion atmosphere step by step.Since the opening of the 19th National Congress of the Communist Party of China,more attention has been paid to ideology and the press.The most important theoretical achievement is the solemn declaration that the birth and establishment of Xi's thought on socialism with Chinese characteristics.New era requires the press and publishing field to guide the public opinion,to inherit civilization,to build consensus,to improve the quality of the public,to meet the demand of mass spiritual culture in the field of basic and strategic value.It has made the positive exploration actively in building the modern system of public cultural services,sustaining industry development,promoting the reform of system and mechanism innovation,etc.This paper analyzes and excavates the hot key words of China's press and publication,and makes an in-depth study on the development path and countermeasures of press and publication.First of all,this paper discusses the network,hot spots,content clustering and development trend of China's press and publication research,by using Cite Space method to analyze the situation of China's press and publication research on the mapping knowledge domain.The research focuses on the press and publishing power,well-off and cultural industry.It is also found that the content of press and publication studies has formed the research characteristics of five clustering centers,legal system and moral construction,cultural construction,party construction and historical background,strategic goal and development planning,and government functions.It also found that the content of press and publication research formed the five clustering centers of legal system and moral construction,cultural construction,party construction and historical background,strategic goal and development planning,and government function.Especially through the trend analysis of hot keywords,it is found that media convergence and data news are two hot issues in recent years.These research contents are the foundation of the following studies.Secondly,this paper makes an in-depth analysis of the three topics of media convergence development characteristics,data journalism development characteristics and national publishing fund development under the background of China's new era by using the literature research method.In particular,it discusses the hot spots and key contents of data journalism and media convergence research by using the scientific knowledge map analysis method.The analysis of the characteristics of the integrated development in the media industry includes the characteristics that the muti-mode development of the media industry,the strategic objectives and positioning of the integration of new media,and the integration of the demand and market of the news media.The analysis of the development characteristics of data journalism includes the development history of data journalism,the hot spots of foreign data journalism,the influence of artificial intelligence on digital journalism and the analysis of the development trend of data journalism.The analysis of the characteristics of the development of national publishing fund includes the general situation of the development of national publishing fund,the relationship between national publishing fund and national development strategy,the relationship between national publishing fund and social and economic development,and the relationship between cultural industry input and cultural industry development.Thirdly,it discusses the development path and countermeasures of China's press and publication industry nowadays.It includes the development path and countermeasures of China's press and publication industry,the development path and countermeasures of data journalism,the development path and countermeasures of new media convergence,and the development path and countermeasures of big data in the press and publication industry.Finally,it discusses the development path and countermeasures implementation of the guarantee mechanism of press and publication.It includes media organization performance evaluation mechanism,the healthy development of the guiding mechanism,guarantee mechanism of innovative talents,modern digital technology safeguard mechanism,the promoting incentive mechanism and supervision mechanism of press,etc.