A Study On The Countermeasures To The Financing Of Chinese Press And Publication Enterprises

The development of the cultural industry is an important influence factor of a country's international soft power competition.In recent years,along with the development of many new formats and new field layout of publication like digital publication,online education,new media,the tendency of media integration and cross-border integration is clear,the publication industry in China is growing rapidly.At the same time,the State Press and Publication Administration introduced series of related policies,proposed reform requirements to the press and publication enterprises,so the capital operation becomes one of the problems that must be solved to the publication enterprises.But the publication enterprises are facing a series of financing problems,and the industry itself gradually began to pay attention to the nature and channel of financing,the financing field,and the effect of capital on publication direction.Therefore,it is very urgent and necessary to study and propose some countermeasures to the financing of Chinese publication enterprises from the perspective of practitioner of publication enterprise based on finance theory.Closely combining qualitative analysis with case analysis,this paper makes an in-depth analysis of countermeasures to the financing strategy of Chinese press and publication enterprises.Firstly,it sums up the theories of the financing and introduces both domestic and foreign research into the financing of press and publication enterprises.Secondly,through in-depth research,analyzes the financing mode and the motivation of Chinese Publishing enterprises from the aspects of internal financing and external financing.Thirdly,it analyzes the financing condition of Chinese Publication industry from aspects of laws,policies,economies,financing,and social etc.Then,through the analysis of particularity and limitations of the existing financing channels of Chinese publication enterprises,points out the financing problems that Chinese publication enterprises are facing today:the industrial property is not perfect,the market is not sufficient;financing tool is less,and financing method is too simple;asset evaluation is difficult,the core competitiveness of the industry is weak;lack of experience in financing,weak of ability to resist risks;policy guarantee mechanism inside the enterprises is not perfect;the lack of supporting of financing service platform.Then,analyzes four publication enterprises' financing cases of United States,Britain and China and then derives inspiration.Finally,on the basis of the above analysis,this paper puts forward the countermeasures and suggestions according to the actual situation of China's press and publication enterprises such as:perfect government management function;strengthen credit support;encourage direct financing of the press and publication enterprises;broaden financing channels;seek support of Cultural Industry Fund;optimize capital structure of the publication enterprises;improve financing skills.