Research On Information Transmission Mode And Transmission Efficiency Of Supply Chain Based On Information Ecology Theory

With the continuous development of information society, under the impetus of the information technology revolution, information produce and transmit have a explosive growth, the convenience of access to information developed quickly, the information technology is radically changing the social life and the form of organization management, the importance and value of information by the identity of the society, information becomes the key activities in interpersonal and organizational management, also in the process of supply chain management.SCM is a kind of integrated management thought, and information management of was always treated as a focus of SCM. The information flow management has always been a hot topic in the academic research and practical application in supply chain management. It is hoped that through continuous improvement and upgrading information system, to pursue the more convenient of information transfer. But the result is often not as well, both in the virtual network,and also the supply business,the low efficiency of information transfer problem has always been plagued by practitioners and researchers, and the information island, information distortion has not been resolved, the information explosion, information overload emergenced, it should be said that supply chain information management research and practice have an bottleneck.At the end of the 20 th century, the researchers get inspiration from the ecology theory, from the perspective of system to research the collaborative interaction between information, information subject and the information environment, to analysis interaction between the different phenomena in the process of information utilization, and puts forward the concept of information ecology, information ecology is s system considered by the people, practice, value and technology in the specific environment,and put forward a new perspective of research on organizational information transmission and sharing.Information ecological chain is a branch of information ecology research,I ts connotation is the information sharing system which exists in the specific in formation ecology and composes of many factors. Information ecological chain based on information diversity, the main body of information as the basic unit,Information dependence as a link,To form a structure network in the form o f information transmission. Information ecology chain theory and practice resear ch is one of the hot topics in the field of information ecology, study on Infor mation transmission and related mechanism of information ecology chain has i mportant theoretical and practical significance.This paper is based on a comprehensive analysis of supply chain, informat ion chain, knowledge chain, value chain, information ecology chain,To constru ct the theoretical framework of supply chain information ecological chain, The impact factors and evaluation of the information transmission efficiency of sup ply chain information is emphatically analyzed, from the perspective of theory and practice, the nature of supply chain information ecology chain is discussed.This research not only deepens the research content of information ecology an d supply chain management and other related fields,And it has important prac tical significance in the research of information ecology theory and supply chai n information management.The core research contents and conclusions are as follows:In this paper, the theoretical framework of supply chain information ecolo gical chain is constructed,The concept connotation of supply chain information ecological chain is defined,Further enrich and perfect the theory of informati on ecology and information ecology chain,The first attempt was made for the application of information ecology theory in practice.In this paper, the information of supply chain information transmission in the micro, macro process and dynamic factors, in-depth study of the supply ch ain information transmission process and transmission model,Further improve Regularity and mechanism of information transmission of Information ecologic al chain.In this paper, the influence factors of the information transmission efficien cy of the information ecological chain are analyzed in detail,And 247 valid d ata were obtained through in-depth interviews and questionnaires,Using partial least square method for data inspection and model solving,Through the empiri cal research, the impact factors of the information transmission efficiency of th e supply chain information ecological chain and the way of its function are pr oved. The results shows that the degree of information standards, the ability an d the willingness to send information.the ability and willingness to receive inf ormation are positively related to the transmission efficiency; the relationship strength, information potential difference, network density, network centrality ar e positively related to the information transmitting and receiving intention;infor mation niche overlap are negatively related to intention of sending and receivin g information; relationship strength, network centrality, network coverage are po sitively related to the information receiving and transmitting ability.In this paper, the fuzzy DEA method is used to construct the evaluation model,An empirical evaluation of the information transfer efficiency of the supply chain information chain. The use of empirical research method perfect method system of information ecology, supply chain information ecological chain information management practice to provide a reference.On the basis of the research on the impact factors and the efficiency of information transmission efficiency in the supply chain, The optimization strategy of information transmission efficiency of supply chain information is put forward,Provide reference and help to the practical operation of supply chain information ecological chain.