Research On The Optimization Of Sales Staff Performance Management In Company H

After years of development,the smartphone industry has flourished,and the market for intelligent products such as mobile phones has grown significantly.Numerous domestic brands in China have strong competitiveness in the market and hold a considerable market share.Currently,the development trend of the mobile phone industry has entered a relatively stable state,with 5G smartphones becoming a popular subcategory for future development.Company H,a sales company in the smartphone and intelligent product industry,mainly deals with mobile phones,computers,tablets,wearable devices,smart TVs,and other terminal products.It is responsible for the nationwide sales and promotion of the H brand.In the fiercely competitive industry,increasing sales volume is of paramount importance to the company’s business operations.The sales staff’s significant contributions are indispensable pillars for the company.This paper focuses on the issues in the performance management of Company H’s sales staff.By organizing the existing performance management plan of Company H and using questionnaire surveys and interviews for research,quantitative analysis of the data obtained from the questionnaire survey reveals issues in Company H’s performance management,such as insufficient performance management awareness,unclear goals,poor application of performance assessment results,and weak performance assessment incentives.The main causes of these problems are explored.This paper applies the Objectives and Key Results and integrated model of motivation,proposing optimization measures for the performance management of Company H’s sales staff based on the theory.The optimization research on the performance management of Company H’s sales staff not only helps improve the current performance management issues faced by the sales staff but also provides assistance to other enterprises in optimizing their performance management strategies.