| The Chengdu-Chongqing region with Chongqing and Chengdu as the core is in the core hub position of important national strategies such as "Belt and Road Initiative","Yangtze River Economic Belt" and "Western Development".Sichuan and Chongqing have a total population of over 100 million and over 7 With an economic aggregate of trillions,the Chengdu-Chongqing region is becoming the fourth growth pole of China’s economy besides the three major economic circles of Beijing-Tianjin-Hebei,the Yangtze River Delta,and Guangdong,Hong Kong and Macao.The sixth meeting of the Central Finance and Economics Committee was held on January 3,2020.At the meeting,the construction process of the Chengdu-Chongqing economic circle was specially studied and promoted.Model to jointly build the Western Science City.In this context,various real estate companies have gradually increased investment in projects within the planned area,forming a relatively large regional heat in the short term.The future development of Jiangjin Local L Real Estate Company,which is located in the core area of the Chengdu-Chongqing Economic Circle,within the planning scope of the Science City,will also be greatly affected.Under the current policy and market environment,the decision-making of the company’s development strategy is particularly important.In the research of this article,firstly,it discusses the domestic and foreign literatures about enterprise development strategy,economic circle research and real estate research,and expounds the main enterprise development strategy theory,which provides relevant theoretical basis for the research.Then,this paper deeply analyzes the external and internal environment of L company,establishes the development strategy of L company through SWOT analysis and QSPM matrix analysis,and puts forward specific implementation strategies and guarantee measures.Through the analysis of the external environment of L company,it is found that the main opportunities of L company include: the dual policy opportunities brought by the development and construction of the national-level Chengdu-Chongqing economic circle and the construction of Chongqing Science City.The main threats include: future market competition will intensify and market products will begin to upgrade.In the analysis of the internal environment,we found that the main advantages of Company L are:in-depth understanding of the market,culture and policy environment of Jiangjin District,establishing a solid relationship with local customers,maintaining good business relationships with local banks,and being able to make decisions and respond flexibly Market changes,as well as having a stable supply chain and human resources within the region.The disadvantages mainly include: new customers have low brand awareness,project marketing is conservative and lacks innovation,technological innovation and R&D capabilities lag behind,talent recruitment and training are too rigid,and financing channels are limited.Next,through SWOT analysis and QSPM matrix analysis,the growth strategy is selected as the development strategy of L company,including market development strategy and technology innovation strategy.Finally,this paper puts forward specific implementation strategies and safeguard measures.The implementation strategy includes: a market development strategy based on market expansion and supplemented by market penetration,and a technology development strategy based on cooperation and sharing.Safeguard measures include: overall organization and management according to strategic goals,further stimulating the potential of employees,and strengthening market and brand management.It is hoped that through the analysis and research of this article,practical and effective countermeasures can be given for the development of L company,and at the same time,it can also provide reference for the development of other similar companies. |
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