Research On Marketing Strategy Of M Bank Z Branch On Corporate Business Under The Background Of Chengdu-Chongqing Economic Circle Development

On January 3,2020,Xi Jinping,general secretary of the sixth meeting chaired a meeting of the central finance and economics committee,to promote the construction of Chengdu-Chongqing region shuangcheng economic circle,building high quality development important growth pole of major policy decisions.On October 20,2021,the party central committee and the State Council issued the shuangcheng economic circle construction planning outline of Chengdu-Chongqing region,planning period to 2025,by 2035.Because twins started for the construction of economic circle,a large number of enterprises will be looking for new profit growth point,under the new policy in chongqing area,to explore new standpoint,but also to optimize the Chengdu-Chongqing region industrial structure,promote industrial upgrading transformation,brought to the business for the bank to bring more potential customers.M bank as a member of the construction of economic circle,can make good use of advantages and opportunities brought by the construction of chongqingshuangcheng economic circle will become important guarantee for its foothold,however,compared with the state-owned Banks,policy Banks,in terms of approaches to business,M Bank remain the price is higher,the product of a single disadvantage,therefore,to truly grasp the construction of economic circle of opportunity,the promotion of the competitiveness of the M bank says to be starting from the actual situation of M bank,to develop a suitable M marketing strategy of the Banks themselves,to help M Banks to achieve sustainable development,under the background of shuangcheng economic circle breakthrough self,successful ones.This thesis select M bank Z branch as the research object,designed questionnaire for the bank under the background of the twins for the construction of economic circle brought to business present situation investigation,including customer toward cooperation,business types,let public toward business services,financial services information channel,customer demand,through collect survey data,analysis toward the problems that exist in the business marketing,combined with the internal and external marketing environment analysis,based on 7ps marketing method of the service marketing theory,put forward toward M bank Z branch business improvement initiatives and marketing strategy.