The Improved Research On Capital Management Of Changsha Pepsi Cola Company

In today’s increasingly fierce market competition,the level of enterprise capital management is the key to determine the survival of enterprises,without the flow of capital,enterprises can not survive.No matter what kind of enterprise,capital plays a huge and irreplaceable role in the daily operation and management activities of enterprises.For the FMCG industry,capital is the "blood" of an enterprise,which is an asset with high liquidity characteristics owned or controlled by an enterprise.If an enterprise does not have a reasonable and efficient flow of capital,it is likely to fall into a survival dilemma.Since the 1990 s,some enterprises with rapid development and strong strength have introduced direct bank-enterprise connection as a means of capital management in order to improve capital efficiency and strengthen the supervision demand for their own capital flow.From the perspective of long-term development,when the scale of enterprise development expands to a certain extent,it will inevitably promote the flow and systematization of capital management.Changsha Pepsi Cola is a world famous soft drink company Pepsi subsidiaries under the group,the author combined with the study of the theory of the enterprise capital management and relevant work experience,Pepsi Cola to Changsha as the research object,USES the funds management and the fact of the direct related theory and method,using the form of case studies,to the best union,Changsha Pepsi Cola company in Master Kong Holding Group under the decentralized mode of capital management research.Combined with the basic situation of Changsha Pepsi Cola Co.,LTD.,the characteristics of the industry and the current situation of capital operation,it points out that there are some problems,such as scattered idle capital management and low utilization rate,low efficiency of capital collection and payment operation,lack of supervision of capital expenditure link,not timely capital information transmission,etc.The main reasons for the analysis of the problems are the group’s weak control over fund management,backward technology and means of fund management,unreasonable structure design of fund settlement organization and lack of effective fund information system.Then through the current information market in the new capital management means--Bank-enterprise Direct Linkage,closely related to its own characteristics and advantages,elaborated Changsha Pepsi to achieve direct bank-enterprise connection necessity and feasibility,and then emphatically introduced based on this new management means Changsha Pepsi company to improve the specific plan of capital management.It is using the fact directly connected to strengthen the management of group of funds,to realize the automation management argues linkage control technology,improve the capital settlement organization design,strengthens the enterprise internal information system integration,etc.,with the help of fact direct funds focused on group management,division to meet group in funds management to strengthen the demand of the centralized management,promote internal resource optimal allocation of funds,So as to improve the capital management efficiency of Changsha Pepsi Cola.Finally,in view of the introduction of the new fund management model,Changsha Pepsi also need from internal system software and strengthen the communication bank,standardize internal capital account management,strengthen financial risk prevention mechanism,increase the ability of financial personnel business four aspects to ensure the smooth operation of the fund management improvement plan implementation,and raising the level of capital management in Changsha Pepsi in an all-round way.