Research On Funds Management Of Central Enterprise Group Under "Internet+" Environment

In the context of the country's strategic needs which revitalize the real economy and accelerate the transformation from old to new kinetic energy as well as upgrade the transformation,the central enterprises rely on their abundant resources in technology,talents,and funds and make use of the “Internet+” technology,take the supply-side structural reform as the main line,actively deepen reforms and adjust the structure to realize the innovationdriven development strategies,despite of the environment where the global economy is slowing down,overcapacity and economic conditions are not optimistic.To shoulder the arduous task of achieving the goal of "two hundred years",the central enterprises are trying to eliminate backwardness,tap potentials and reduce costs,strengthen the main business,maintain the upward trend of benefits,promote the maintenance and appreciation of state-owned assets,and strengthen the advantages of large-scale state-owned capital.This article focuses on the centralized management and control of funds of the central enterprise group company,based on the theory-status-evidence approach.First of all,through the study of the concept of capital management and control of central enterprise groups,and on the basis of entrusted agency,financial sharing center,financial sharing service,etc.,the central management group's fund centralized management characteristics are analyzed.This study first analyzed the research background,the significance of the research,the main content of the research,and the research status of the centralized management of corporate funds by scholars domestic and overseas.Then,it described the concept of the capital management and control of the central enterprise group,and the theoretical analysis of the fund control model.At the same time,an analysis of the key success factors affecting the fund management of the central enterprise group was discussed.Through questionnaires,the specific influencing factors were summarized and analyzed based on the results of the survey.In addition,analyzing the opportunities and challenges of the central enterprise group's fund management under the "Internet+" environment,some problems about the threats to the security of the network infrastructure and the instability of the central enterprises' transition were found.Then,taking P group company as researched object,the case analysis of the P group company's fund management was diagnosed,issues such as the unclear positioning of the centralized fund management organization within the P group,low efficiency of fund collection,and the need to strengthen the management of capital risks were discussed and summarized.Finally,an optimization strategy of the case analysis of the P group company's fund management was given,which stated that optimization on the fund management can be made from the aspects of the institutional guarantee system,centralized fund management program,improvement of the management information system,increase of the human resources system,and improvement of the risk management and fund management.