Research On The Development Strategy Of Merit Data Technology Co.,Ltd.

Since the new century,with the rapid development of China ’s economy,the status of software and information technology service industry in China has been rapidly improved and developed rapidly.In 2022,the income of China ’s software and information technology service industry continued to break through,with a total income of more than 10 trillion yuan.With the announcement of China ’s 14 th Five-Year Plan,which further supports the development of scientific and technological innovation,the software and information technology service industry will continue to expand rapidly to various industries,and the development space of the industry will be extremely broad.As the research object of this paper,Meilin Data Co.,Ltd.is an excellent enterprise in the software and information technology service industry.The main business of Merrill Lynch Data Co.,Ltd.is to provide software and information technology services,mainly focusing on industrial big data value discovery and intelligent software service solutions.The company has been deeply engaged in the industrial Internet field for more than 20 years,and has a high market share in the industrial Internet field in 2022.Among them,the market share in the equipment manufacturing field is 4.7 %,ranking third,and the market share in the energy field is 4.5 %,ranking seventh.However,as the country promotes the acceleration of the digital transformation process,high-tech rapidly squeezes traditional technologies,and the demand for technology empowerment in various industries has increased significantly,the market competition in the industrial Internet field has continued to intensify.Merrill Lynch Data Co.,Ltd.has gradually emerged in the competition.Many problems,such as increased market competition pressure,serious loss of technical personnel,and continued decline in gross profit margins,have directly led to the adjustment of Merrill Lynch Data Co.,Ltd.’ s overall industrial planning and the slowdown in action to further expand market share.Under the environment of accelerating the application of information technology services in various industries and rapidly increasing market demand,Merrill Lynch Data Co.,Ltd.should strengthen its own advantages,seize development opportunities,and make up for deficiencies through some measures,so as to obtain more opportunities for the company ’s business development.Based on the current environmental situation and future development trend of the software and information service industry,this paper takes Merrill Lynch Data Co.,Ltd.as the research object,and studies its development strategy by using the theoretical knowledge of strategic management.Based on the analysis of the current development status of Merrill Lynch Data Co.,Ltd.,this paper makes an in-depth analysis of the company ’s operation,finance,product research and development,finds out the problems existing in its operation process,and finds out the main causes of the problems.Then on this basis,the PEST model and Porter ’s five-force model are used to analyze the internal and external environment of the company,and the SWOT matrix is used to analyze the current advantages,disadvantages,opportunities and threats of the company.Finally,the strategic objectives in line with the company’s development are formulated.The time span is divided into three development goals :short-term,medium-term and long-term.The opportunities in the company ’s development are correctly grasped.Through the QSPM matrix,it is concluded that Merrill Lynch Data Co.,Ltd.should choose the SO growth strategy,maintain the core technology leading,carry out technical exploration in new fields,broaden the business scope,and actively establish strategic partnership.Adhere to the customer-oriented service concept,maintain high-quality technical products and services in the advantageous areas,and expand other areas with the help of advantageous technologies in order to meet the needs of customers ’ products,and achieve economic benefits by expanding business areas.At the same time,it is hoped that through the research of this paper,enterprises with similar types of Merrill Lynch Data Co.,Ltd.can provide reference experience and contribute to the vigorous development of China ’s software and information service industry.